"Transform how leaders are percieved - not just what they say."
The Embodied Leader · Keynote
The Power
of Presence
A transformational keynote for leaders operating in high-stakes environments.
When the stakes rise, content is no longer enough.
Presence becomes the difference.
ZdF
20+
Speakers CoachedMaersk Global Sales Conference
2,300
Audience MembersMadrid, Spain
4.9/5
Conference RatingParticipant evaluation
50+
YearsProfessional stage experience
The Executive Challenge
Highly competent.
Highly competent.
Highly prepared.
Yet something is missing.
Today's leaders are analytically sharp and thoroughly prepared. Yet in decisive moments, something critical is often absent.
Because leadership is no longer only about what you know.
It is about how you are experienced.
Authority that is felt
Not just communicated — experienced viscerally by everyone in the room.
Energy that moves people
The ability to shift the atmosphere when you enter a space.
Communication that drives action
Messages that don't just inform — they create commitment and momentum.
The gap between knowing and embodying
In board presentations, investor pitches and strategy launches — this gap is where outcomes are decided.
In the Age of AI
AI can generate
the speech.
It cannot deliver
the presence.
the speech.
It cannot deliver
the presence.
This keynote trains the one leadership capability that cannot be automated.
Hold a roomCommand attention through physical and vocal presence alone.
Shift energyChange the atmosphere the moment you enter — before you speak a word.
Create emotional commitmentMove people beyond understanding — to action.
Embody convictionCommunicate with the full weight of who you are.
In a world where AI generates the content — the ability to command a room is what separates your organization.
The Methodology
50 years of stage
50 years of stage
experience — translated into
executive communication.
Professional theatre methodology used to train performers to command attention, communicate under pressure and create emotional connection at scale. Now applied to leadership. Not as performance. As presence.
01
Presence Under Pressure
When the body is grounded, authority follows.
How leaders stabilize voice, body and focus when stakes are high. The physical technique that transforms anxiety into command.
02
Visceral Communication
People act on what they feel, not what they hear.
How messages become felt — not just understood. The difference between information and impact.
03
Strategic Authenticity
Moving from performing leadership to embodying it.
How to communicate with personality without losing credibility. The shift from role to presence.
04
Real-Time Adjustment
Influence lives in the moment — not in the script.
How to read a room and adapt instantly. The skill that separates prepared leaders from present ones.
Business Impact
When leaders shift
When leaders shift
presence,
outcomes shift.
Organizations that invest in leadership presence experience measurable change — not just in how their leaders communicate, but in what their communication achieves.
✦
Stronger leadership credibility across all levels
✦
More persuasive strategic communication
✦
Higher engagement in key presentations
✦
Clearer executive presence across leadership levels
✦
Teams that act on what they hear — not just understand it
Proven Results
A.P. Møller – Maersk
A.P. Møller – Maersk
Global Sales Conference
Madrid, Spain
20+
Speakers Coached
2,300
Audience Members
4.9/5
Conference Rating
The Challenge
20+ internal speakers. Mixed confidence levels. High-stakes environment with 2,300 critical audience members.
The Approach
Individual coaching combined with group rehearsals. On-site support in Madrid. Real-time adjustments backstage using the exact techniques taught in this keynote.
The Result
Speakers who "lacked confidence" delivered performances that resonated with thousands. Conference rated 4.9 out of 5 by attendees.
"Zitta was invaluable for being readily available to coach 1-to-1 those speakers who lacked confidence and needed more direct personal support. Her efforts were a direct contributor to helping all our speakers deliver an excellent performance."
Maersk — Global Sales Conference, Madrid"Zitta works with single-minded focus to get her students to deliver top performance. She is as demanding as the result was rewarding."
Rune Sørensen — Head of Global Container Sales, Maersk Line
Ideal For
Organizations where presence is a strategic advantage.
Particularly relevant where communication directly impacts strategic execution.
✦Executive conferences
✦Global leadership meetings
✦Strategy launches
✦Sales leadership events
✦High-potential leadership programs
✦Investor presentations
✦Board-level communication
✦Cross-cultural leadership teams
Format
Part performance.
Part performance.
Part masterclass.
Part transformation.
A live experience unlike any traditional keynote. Leaders don't just hear about presence — they experience what shifts when they stop performing a role and begin commanding a room.
90 minutes
Focused & Intensive
Live & In-Person
Designed for physical presence
Highly Interactive
Participants don't just observe
Leaders experience the exact shift their audiences will feel — from the inside.
About
Zitta
Zitta
de Fries
With over five decades of professional performance and directing experience, Zitta de Fries brings a rare perspective to executive communication: the integration of stage methodology and leadership psychology.
Her work is rooted in one core principle:
Presence is not personality.
Presence is trainable.
Presence is trainable.
◆
Leadership Presence Coach
◆
Theatre Director
◆
International Keynote Speaker
◆
50+ Years Professional Stage Experience
◆
Corporate clients include Maersk, Novo Nordisk,
Microsoft, Disney, IBM, ATP
Microsoft, Disney, IBM, ATP
Trusted by global organizations including
A.P. Møller – Maersk
Novo Nordisk
Microsoft
The Walt Disney Company
IBM
Booking
Selected for organizations where presence is a strategic advantage — not a soft skill.
This keynote is designed for leadership environments where what you communicate — and how you are experienced — directly impacts outcomes.
Email
info@zittadefries.dk
Phone
+45 26 22 40 15
Nødvendige
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