Keynote · The Embodied Leader
The Power
of Presence
A live, theatre-based keynote that transforms competent leaders into compelling ones.
Your leaders have the skills.
But when it matters most — they disappear.
The Real Problem
Your best people
Your best people
freeze when it counts
In Preparation
Brilliant.
Brilliant.
Confident. Ready.
Behind closed doors, they're sharp, prepared and articulate. Everything is in place.
In The Boardroom
Flat.
Flat.
Small. Forgettable.
The moment stakes go up, presence evaporates. The words are there — but the room is lost.
The Result
They lose
They lose
the room.
And with it: the deal, the buy-in, the respect. Not from lack of skill — but lack of presence.
The Cost
What it's really losing you
Deals that should close, don'tThe pitch was perfect on paper. But they didn't feel it.
Strategies that should inspire, fall flatPeople understood. They just didn't move.
Talent that should lead, gets overlookedThey're ready. They just don't look ready.
Meetings where energy flatlinesThe agenda was clear. The room was not.
In a world where AI can generate the content — your people's ability to command a room is what differentiates your organization.
What This Keynote Delivers
Not theory.
Not theory.
A live experience
that rewires.
01
Presence Under Pressure
The physics of commanding a room — it's mechanics, not magic.
How to stay grounded and compelling when stakes are high. The body doesn't lie — learn to make it speak for you.
02
Visceral Communication
Your body is your instrument. Learn to use its full range.
The physical techniques that make words land. Communication isn't just what you say — it's how every inch of you says it.
03
Strategic Authenticity
Stop performing a role. Start showing up as yourself.
Bringing personality and conviction without losing credibility. The difference between performing leadership and embodying it.
04
Real-Time Adjustment
The script is not sacred. Connection is.
Reading the room and adapting in the moment. The most powerful leaders aren't the ones with the best script — they're the ones who don't need one.
What changes
Before
◆Leaders who are technically strong but forgettable
◆Presentations that inform but don't move people
◆Meetings where energy flatlines
◆Messages that get lost in translation
After
✦Leaders who walk into a room and shift its energy
✦Communication that creates action, not just understanding
✦Meetings where people actually engage
✦Messages that land with visceral impact
Proven Results
Maersk Global Sales Conference
Maersk Global Sales Conference
Madrid, Spain
20+Speakers Coached
2.300Audience Members
4.9/5Conference Rating
The Challenge
20+ internal speakers. Mixed confidence levels. High-stakes environment with 2,300 critical audience members watching.
The Approach
Individual coaching combined with group rehearsals. On-site support in Madrid. Real-time adjustments backstage. Applied the exact techniques taught in this keynote.
The Result
Speakers who "lacked confidence" delivered performances that resonated with thousands. Conference rated 4.9 out of 5 by attendees.
"Zitta was invaluable for being readily available to coach 1-to-1 those speakers who lacked confidence and needed more direct personal support. Throughout our engagement, Zitta was professional, knowledgeable and great counsel to partner with. Her efforts were a direct contributor to helping all our speakers deliver an excellent performance."
Maersk — Global Sales Conference, Madrid"Zitta works with single-minded focus to get her students to deliver top performance. She is as demanding as the result was rewarding."
Rune Sørensen — Head of Global Container Sales, Maersk Line
Why Theatre Training Works
Coaching teaches
Coaching teaches
what to say.
Theatre teaches
how to land it.
Actors don't just communicate — they compel. They hold 500 people in silence with nothing but presence. They make you believe, feel, act.
That's not magic. It's method. And it's exactly what your leaders need when the AI can write the speech — but can't deliver it.
Executive Coaching
Theatre Training
Teaches what to say
Teaches how to land it
Works on content
Works on the body
Builds knowledge
Builds presence
Perfect For
Organizations ready for real change
✦Leadership teams where technical excellence isn't enough anymore
✦Organizations losing deals to competitors who simply present better
✦Companies where "leadership presence" is talked about but never trained
✦Teams ready to stop sounding like everyone else
Not For
This keynote is not a
This keynote is not a
motivational talk
◆Organizations looking for a feel-good motivational talk
◆Teams wanting theory without practice
◆Cultures that value conformity over distinctive leadership
Format & Experience
90 min
Intensive & focused
Live
In-person experience
Interactive
They won't just watch
Part performance. Part masterclass. Part transformation.
Your leaders will experience what changes when they stop performing a role and start commanding a room.
Your leaders will experience what changes when they stop performing a role and start commanding a room.
Walk Away With
Monday morning
Monday morning
ready
✦
Immediate techniquesTools they can use the very next morning — in meetings, presentations and difficult conversations.
✦
A new framework for high-stakes momentsA repeatable approach for preparing the body, not just the content — before any moment that matters.
✦
Proof that presence is a skillNot a gift. Not personality. A trainable, improvable, measurable capability — and they've just begun training it.
Let's Talk
This keynote is designed for organizations where leadership presence is a competitive advantage.
Not a nice-to-have. A strategic necessity. Let's talk about whether this is right for your organization.
Emailinfo@zittadefries.dk
Phone+45 26 22 40 15
Nødvendige
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